How To Write Fabulous Massage Brochures That Clients Will Love

I was in Beijing teaching a group of Massage Therapists about a year or so ago. I was conducting a lecture about writing brochures for a massage business. I found that Massage Therapists had one thing in common that stopped them writing their massage brochures. It was definitely not a lack of intelligence or will power, it was not knowing ‘how to get started’ on writing their massage brochures. Not knowing how to get started on writing a massage brochure is not the same as not having the ability or capability. In fact creating your massage brochure is pretty easy. The secret to massage brochure writing? It’s all about following a system.
Following a writing system when writing your massage brochure will cut down hours of ‘writers block’, frustration, feeling in adequate and overwhelmed. It’s true; you can feel all these things when you start your massage brochure writing. So now, I’m going to teach you how to start feeling confident, satisfied and proud of your massage brochure writing. With practice you’ll become a master at creating your own massage brochures.
Let’s get started on the system of writing your massage brochure. Not just any old brochure, a fabulous massage brochure that clients will love.
Firstly, it’s important for your massage brochure experience to be a positive one. Clear your mind and make a decision that you will not bring any past negative feelings “to the table” when you sit down and begin to write your brochure.
Your massage brochure needs to reflect utmost professionalism. In your experience as a massage therapist you’ll know that people have loved your massage and wanted more. This needs to be reflected in your presentation. Only use the highest quality paper and the best printing service in town. You have a significantly higher chance of impressing potential massage clients them further with your skills in the marketing and business side of things as well. Whether you do Trigger Point massage, sensualĀ massage, Bowen therapy or deep tissue massage all massage therapy modalities need to be reflected in this way.
Secondly, you need to understand that potential massage therapy clients are not looking for the features of massage therapy such as “increased blood flow, increased muscle tone, improved oxygenation to the muscles” or “helps disperse lactic acid build up in the muscles.” Yes, it’s all great that massage therapy does that, but it’s not what clients are looking for in your massage brochures.
Think of it this way. When you yourself are looking for a massage from a colleague, what is going through your mind at the time? Is it “I must get a massage so I can disperse the lactic acid in my muscles” or “this neck pain is really bad, I must get a massage to relieve it”? The latter of course! Well that’s exactly what your potential massage clients are thinking too! When they pick up your massage brochure they are undoubtedly thinking about how they can get relief from something. And they will search for it in your massage brochure. So make it easy for them to make a decision to have your massage treatments by stating the benefits of your massage treatment straight away rather than the features in your massage brochure. (People start looking for massage therapy when the pain has become a problem and usually not before.)
Thirdly, always use ‘easy to understand’ language. We often forget that as massage therapists, our potential clients are seeking benefits in the form of relief from discomfort. What I mean by this is what is going through their minds is the language that we must use in our massage brochures. If they are thinking it, we must say it. That’s why it’s important for us to state in our massage brochures phrases like “my treatment will give you relief from neck pain, allowing you to move freely and without pain. After just a few of my massage treatments you’ll be feeling more flexible and free again.”
Just remember that with all massage brochures you must ‘get into your clients head’. Speak plain language in your brochures and don’t use your qualifications upfront as a strategy for attracting clients. Most of beijingĀ massage therapy clients have no idea about massage or the school we went to or the hard work we did to become skillful at it. And that’s ok! Right now our goal in writing massage brochures is to make it easy for them to decide to want to have massage with us and offer our massage therapy in a way that’s easy for them.

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Massage Made Easy With These Simple Tips

Learning how to give a massage is not so hard. You can go to a school that offers massage therapy training, or you can learn from this article about how to give great massages. Begin today!

If you decide to get a massage in the comfort of your own home, take a hot shower first. The hot water will help relax your muscles through the penetrating heat. This will ensure that your massage is more comfortable and any aches or pains are eliminated before the start.

When you are giving your massage, try to have music playing in the room. This music should be very soothing and calm, without many words. Music therapy can help soothe the muscles so that you can maximize the overall experience and help your overall technique during the massage that you give.

Keep the room at a good temperature throughout the entire massage. If you are giving a massage during the winter, try to have the heat on so that things are not uncomfortable. On the other hand, if it is very hot outside, keep the air conditioning on at a reasonable level.

If you happen to be receiving a massage, try not to eat a large meal in advance. Overeating may make you uncomfortable, which might lessen the benefits you experience. To make sure you feel good, eat something light and healthy beforehand.

If a person wants a deeper massage, be careful on how much oil, you use. Yes, oil feels great on a person’s back and causes less friction, but the latter is the problem for deeper tissue massage. Without that friction, you won’t be able to offer a deep massage, as your hands will constantly slide. Minimize this issue by using just enough oil for the massage to be comfortable, but not so much that you lose all friction.

If your goal is to calm the massage recipient, use movements that are slow. If you move your hands too fast or generally attack the back, you’ll definitely not create a relaxing atmosphere! Instead focus on being calm yourself. Slow down your pace and move slowly but deliberately. Wait for cues from the massage recipient as to whether to speed up or slow down even more.

The Japanese love to engage in a form of massage called shiatsu. This uses the pressure from the masseuse’s fingers pressed in a rhythm on your acupuncture meridians. The pressure is applied for a few to many seconds, boosting energy flow and returning the body to balance. It doesn’t leave you sore, either!

Have the person you are massaging lie on a flat surface while on their stomach. This is the most beneficial position when you are giving a massage, as it allows their back muscles to stay loose while there is nothing pressing against it. You will want their position to be loose and free at all times.

If you have any medical conditions, such as you are pregnant, make sure that you let your massage therapist know. Some techniques may not be appropriate for your condition, so it is best to let the therapist know before starting. This will give him or her enough time to adjust techniques.

You should offer a shower to someone whose body you oiled while giving them a massage. This cleanses their skin and stops oil from getting on their clothing. This will help keep pores unclogged and clean.

Before you give your next massage, make a plan to institute these tips. Find more strategies and techniques so that your talents can keep expanding. You can now show everyone what you can do.Article Source: more advice concerning top massage spots in Austin, take the time to look at our web site at MassageAustinTexas.com, the home of this info.

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